LinkedIn Tools & Strategies for Insurance Professionals (2023 Update)

In this educational webinar, you’ll learn how to leverage the full power of LinkedIn to identify and engage with your ideal prospects. Starting with your LinkedIn profile, we’ll provide simple tips to cultivate your image as an insurance professional. Then, we’ll explore LinkedIn Sales Navigator, a tool that acts like a GPS for directing you to your ideal prospects. Finally, we’ll present effective ways to take your online prospecting and engagement skills to the next level. Here's what you can expect to learn from this informative session:

• Best practices for setting up and optimizing your LinkedIn profile to maximize your visibility and credibility.
• An overview of LinkedIn Sales Navigator (with its 2023 updates) and its key features that can benefit health insurance brokers.
• Strategies for identifying and targeting your ideal prospects on LinkedIn using advanced search filters and lead recommendations.
• Techniques for creating engaging content and building relationships with your prospects through messaging and social selling.

About the Presenter

Jared Leshin is a health insurance marketing expert with 14 years of experience in marketing and 8 years specifically focused on the health insurance and benefits marketing space. Over his career, Jared has successfully positioned health insurance brokerages to stand out in a competitive market, and he’s helped hundreds of benefits and insurance professionals with high-level marketing strategy, branding, social media, digital marketing, and more.

He currently leads Hypersuade, a digital marketing agency that helps clients optimize their business and boost their revenue. Learn more about Hypersuade and Hyperspark, a suite of solutions designed to help Insurance and Benefits Professionals: https://www.hyperspark.co/hypersuade